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Guidelines

Learn how to use the Geelong Mums brand in your fundraising or marketing. 

These guidelines outline the general rules when using Geelong Mums’s assets and showcasing our content. Consistent use of these assets helps people easily recognise references to Geelong Mums and protect our trademarks.

Do's

Please display the words “Geelong Mums” in the same font size and style as the content surrounding it. 

Please keep enough space around Geelong Mums brand assets to keep them clear and uncluttered 

Geelong Mums Clear Space around logo

“x” represents the minimum amount of clear space that must surround the logo at all times.

Please maintain the shape and proportion of each of Geelong Mum's graphic assets and reproduce assets at a legible size.

Please follow other terms and policies, particularly with respect to fundraising on our behalf as this is regulated by the Charitable Fundraising Act. 

Dont's

Please don’t assert rights over the Geelong Mums brand whether by trademark registration, domain name registration or anything else.

Please don’t modify Geelong Mums brand assets in any way, such as by changing the design or colour. Brand assets include Trademarks, names, domain names, logos or other content that imitates or could be confused with Geelong Mums.

Please don't use any icons, images or trademarks to represent Geelong Mums other than what is found on this page.

Please don't use any combination of any part of the Geelong Mums brand with your name, marks or generic terms.

Please don't represent the Geelong Mums brand in a way that implies partnership, sponsorship or endorsement or makes it the most distinctive or prominent feature of what you’re creating, or features Geelong Mums on materials associated with pornography, illegal activities, or other materials that violate Geelong Mums Policies.

Please don't capitalise the words “Geelong Mums”, use it as a verb or abbreviate it. Please don’t use the Geelong Mums logo in place of the words Geelong Mums.

Merchandising

Geelong Mums doesn’t permit or license its trademarks, logos or other intellectual property for use on merchandise or other products such as clothing, hats or mugs.  

Legal

Geelong Mums's trademarks, including the heart and wings logo, are owned by Geelong Mums and may only be used as provided in these guidelines or with Geelong Mums written permission.

You may not use or register, or otherwise claim rights in any Geelong Mums trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration.

You should not use or claim rights in Geelong or Mums in a way that is confusingly similar to or dilutive of Geelong Mums, including as, or as any part of, a trademark.

Please do not use Geelong Mums trademarks for anything that would be inconsistent with our policies, mission, vision, values or guiding principles. 

Geelong Mums reserves the right to withhold approval of content that it feels is inconsistent with Geelong Mums values. We may revoke permission to use Geelong Mums trademarks at any time.

Logos

Primary Logo

This stacked vertical logo should be used whenever possible.

Geelong Mums Primary Logo

Download Primary Logo here.

Secondary Logo

This horizontal logo should be used when left aligned and where the space is appropriate.

Geelong Mums Sedondary Logo

Download Secondary Logo here.

Logo Variations

Primary Logo

Geelong Mums Primary Logo Variation

Download Primary Logo Variation here.

Secondary Logo

Geelong Mums Secondary Logo Reversed

Download Secondary Logo Variation here.

Our Colours

Geelong Mums Primary Colours

Style Guide

Download our printable Style Guide here.