A very warm welcome to our new CEO Ruth Holdaway MBE


We are delighted to announce Ms Ruth Holdaway MBE has been appointed as CEO of Geelong Mums, St Kilda Mums and Eureka Mums (St Kilda Mums Inc.). Ruth will lead the organisation in its 13th year of operation, following the departure of founding CEO Jessica Macpherson OAM.

Ruth is from the UK and has been in Australia for two years. As CEO of Tennis Victoria, Ruth grew the sport and led the statewide volunteer workforce through the challenges of the pandemic. Prior to this, she was CEO of Women in Sport, the UK’s leading charity transforming sport for the benefit of every woman and girl. Ruth was awarded the MBE (the UK equivalent of the OAM) for her services to gender equality in sport.

St Kilda Mums Inc. Board Chair and Interim CEO Deidre Mackechnie, said "Ruth’s appointment follows a highly competitive recruitment process. I am confident that she will bring relevant experience to lead us through our next period of growth and help achieve our aim to reach every baby in need in every town across Victoria". 

Ruth commenced in the role on Monday 28 June.